Create Links Media exists because trained ops people and good agencies kept missing each other. We spent over a decade inside the live-streaming industry watching that happen from both sides. We made this business to help make it easy for good people and good agencies to link up.
None of this is theoretical for us. We've done the jobs we now staff.
Between us, we've spent 10+ years across TikTok LIVE, BIGO Live, Twitch and YouTube, working with creators, managing talent, running growth, building out agency operations and more. Through data-backed strategies and decisions, we know this industry and what the data says and how you can use it to build your business. We've worked as creators, on the platform sides and helped build agencies, so we've seen all parts of the business. Nothing surprises us from creators going on holiday a day before a big campaign, agencies needing to coach and push creators' growth before month-end to needing to get 40 creators onboarded in a month. We've been there and we will be there for you! That's the world this business is built for, not a market we researched from the outside.
Two problems, on opposite sides of the same industry, that turned out to solve each other.
Agencies would spend weeks trying to fill one agency manager role, then watch the hire miss every KPI, quit within a month or, in the worst cases, try to walk off with the creator roster. Every bad hire cost more than the salary and commission. It cost trust, and that took far longer to rebuild.
In countries like South Africa, there is incredible talent being overlooked. Skilled, ambitious people who are hungry for remote work and ready to prove themselves. We find them, train them and equip them with over 10 years of industry experience behind them, including building agencies to six-figure revenues.
Create Links Media connects that talent with agencies that need reliable ops support, on a subscription instead of a slow, expensive hiring process. We recruit, train, pay and manage every Link directly. An agency's only job is telling us what needs doing.
Four decisions we made early on, and haven't gone back on since.
Every Link is interviewed, tested, and trained on our playbooks before they ever meet a client.
Links are paid by us, on schedule, no matter what's happening on the client side. That's what keeps them accountable to the work, not to an invoice.
Everyone signs something. Agencies know exactly what they're getting; Links know exactly what's expected of them.
Whether you need someone running spreadsheets or someone setting growth strategy, it's the same vetting bar and the same QA process behind it.