ABOUT CREATE LINKS

Built behind the scenes ofLIVE.

Create Links was built by people who've actually done the work.

We've managed creators, built communities, run campaigns, recruited talent, grown agencies and built the systems behind successful LIVE businesses.

We've worked on the platform side, been creators ourselves and supported creator networks trying to scale.

So when we say we understand creator operations, we haven't just studied the market.

We've lived it, worked in it and seen it from pretty much every angle.

02 The problem we saw

You don't always need another employee.

Growing a creator network creates work. Fast.

LIVE
Another campaign.—Another hundred creators.—Another Lark. IYKYK.—Another programme that somehow needed launching yesterday.—Another campaign.—Another hundred creators.—Another Lark. IYKYK.—Another programme that somehow needed launching yesterday.—

But another full-time or commission-based employee doesn't always make sense.

Workloads change. Agency payouts change. You might need loads of help one month and much less the next.

03 What we built

That's why we built Create Links Media.

Trained people who understand creators and LIVE, available for the hours you actually need them.

Sometimes you don't need another employee.

You just need more hands on the right work.

The real cost?

We've seen an agency spend weeks finding someone for their team, only to have that person try to take creator relationships with them when they left.

Trust. Relationships. Time. A lot of unnecessary stress.

Talent, everywhere

At the same time, brilliant talent exists all over the world. People who understand creators, can organise chaos and are great with communities and relationships, but might never have had the opportunity to work in creator operations.

We find those people, train them and give them the chance to level up.

That's where Links come from.

04 Our experience

Built by people who've been in the room.

None of this is theory.

Between us, we have 10+ years of experience across TikTok LIVE, BIGO Live, Twitch and YouTube, covering creator management, agency partnerships, recruitment, campaigns, growth and operations.

We've been creators. Managed talent. Built communities. Run programmes. Helped agencies grow. Built playbooks. Read the dashboards.

And dealt with the wonderfully chaotic reality of creators.

PLATFORMSTikTok LIVE · BIGO Live · Twitch · YouTube
FOCUSOperations · Talent · Growth · Recruitment
10+
years combined experience
the spreadsheet says
Then your creator goes on holiday the day before the campaign./Or disappears./Or decides now is the perfect time to completely change their content./Then your creator goes on holiday the day before the campaign./Or disappears./Or decides now is the perfect time to completely change their content./

We know what the data says. We also know what happens when that data meets actual creators.

That's the world Create Links was built for.

05 What a Link actually is

So… what's a Link?

Think of a Link as an extra pair of hands on your team, except they already understand the world you work in.

Links are recruited, trained and managed by Create Links Media, then matched to the work your agency needs help with.

Need more hours? Scale up.

Things quieten down? Scale back.

Every Link follows the same progression based on what they've actually been trained and trusted to do.

06 How Links progress

Every Link levels up the same way.

1

Training

We find people with the right skills and train them using playbooks built from our 10+ years in the industry.

2

Foundations

Recruitment. Battles. Data. Admin. The stuff that keeps a creator network moving.

3

Creator Operations

Campaigns, talent management and the day-to-day running of creator programmes.

4

Growth Support

Creator coaching, growth programmes, scaling teams and turning all those ideas sitting in your Lark chats into things that actually happen.

07 How we work

Flexible doesn't mean random.

01

Vetted before day one

Every Link is interviewed, assessed and trained before working with you.

02

We manage the Links

You need less work, not another group of freelancers to manage. We handle their training, development and payments.

03

Everyone knows what’s expected

You know what your Link is there to do. They know what’s expected of them. We support both sides.

04

Same standards, whatever the tier

The work changes as Links level up. Our expectations don’t.

Good work · Clear communication · Accountability

08 Why we exist

We built the support we wished existed.

Creator networks are weird businesses.

In the best way.

You can grow ridiculously fast.•Workloads change overnight.•Creators blow up.•Campaigns appear out of nowhere.•There are always more messages to answer.•You can grow ridiculously fast.•Workloads change overnight.•Creators blow up.•Campaigns appear out of nowhere.•There are always more messages to answer.•

Create Links exists to make the team behind all of that easier to build.

More support when you need it.People who actually understand LIVE.A team behind your team when things get busy.
COME SAY HI

We're here to help, wherever you are in your journey.

We have a Link for you.

Book a call